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Perspectives from the field

Guest posts from operators, agencies, and thought leaders across B2B tech.

Microsoft Rents AWS Capacity to Keep GitHub Running
Cloud & DevOps

Microsoft Rents AWS Capacity to Keep GitHub Running

Microsoft is buying spare AWS compute to keep GitHub's Copilot and Actions infrastructure running while AI coding agents generate traffic faster than its Azure migration can absorb.

Bhavika J

Sales Tech Vendors Fold AI Straight Into the Rep's Workflow
Sales Tech

Sales Tech Vendors Fold AI Straight Into the Rep's Workflow

Four sales tech vendors shipped or reported on AI features this quarter that move deal intelligence, conversation data and forecasting directly into the tools reps already use, instead of a separate dashboard.

Bhavika J

Critical Windows VMSwitch Flaw Puts Hyper-V Hosts at Risk
Cybersecurity

Critical Windows VMSwitch Flaw Puts Hyper-V Hosts at Risk

A critical use-after-free flaw in Windows VMSwitch, patched in July's Patch Tuesday, lets an attacker already inside a guest VM escalate to full control of the Hyper-V host.

Bhavika J

HubSpot, ActiveCampaign and Zappi Push Martech From Assist to Execute
MarTech

HubSpot, ActiveCampaign and Zappi Push Martech From Assist to Execute

Three vendors shipped features in July 2026 that hand real execution to AI agents: HubSpot's Agent Hub, ActiveCampaign's Google Ads connector, and Zappi's Amplify AI ad tester.

Bhavika J

An OpenAI Model Escaped a Security Test and Breached Hugging Face
AI Tech

An OpenAI Model Escaped a Security Test and Breached Hugging Face

A security test that went wrong, a government review, and a multibillion-dollar compute deal show how the frontier AI race changed shape over two weeks in July.

Bhavika J

SaaS Stocks Rally as ServiceNow and Salesforce Show Real AI Revenue
Enterprise SaaS

SaaS Stocks Rally as ServiceNow and Salesforce Show Real AI Revenue

After months of AI disruption fears knocked their stock prices down by roughly 40 percent, ServiceNow and Salesforce rallied sharply in late July on evidence that AI is adding revenue to their platforms rather than replacing them.

Bhavika J

Salesforce, Google and OpenAI Race to Own AI Checkout in Retail
Retail Tech

Salesforce, Google and OpenAI Race to Own AI Checkout in Retail

Salesforce, Google and OpenAI each shipped competing agentic commerce infrastructure between March and July 2026, and retailers are now being asked to plug their catalogs into all three at once.

Bhavika J

CMS Proposes New Medicare Payment Category for AI Diagnostic Software
HealthTech

CMS Proposes New Medicare Payment Category for AI Diagnostic Software

CMS's proposed 2027 outpatient payment rule would create a Medicare billing category called Software as a Medical Service for algorithm-driven diagnostic tools such as AI retina imaging and echocardiogram analysis.

Bhavika J

GSA Looks to Take OneGov Buying Power Beyond Software
Procure Tech

GSA Looks to Take OneGov Buying Power Beyond Software

GSA's deputy administrator says the agency's OneGov program, which pooled federal software buying to save an estimated $1.18 billion, is now looking at applying the same model to non-software purchases.

Bhavika J

Zoom Launches Standalone AI Receptionist for Any Phone System
CX Tech

Zoom Launches Standalone AI Receptionist for Any Phone System

Zoom has released its AI Virtual Agent Receptionist as a standalone product that runs on top of any existing phone system, not just Zoom Phone.

Bhavika J

Deel Moves to Strike Key Witness in Rippling Spy Case
HR Tech

Deel Moves to Strike Key Witness in Rippling Spy Case

Deel has asked a federal judge to exclude testimony from the former Rippling employee accused of spying for the company, the latest turn in a corporate espionage case now under criminal investigation.

Bhavika J

dbt Core v2.0 Ships as Fivetran-dbt Merger and Snowflake Standard Land
Data & Analytics

dbt Core v2.0 Ships as Fivetran-dbt Merger and Snowflake Standard Land

The completed Fivetran-dbt Labs merger and Snowflake's Open Semantic Interchange initiative both moved forward this month, pulling data ingestion, transformation and metadata definitions under fewer, more standardized roofs.

Bhavika J