Blog

Perspectives from the field

Guest posts from operators, agencies, and thought leaders across B2B tech.

Broadcom's VMware Audit Letters Are the Real 2026 SaaS Story
Enterprise SaaS

Broadcom's VMware Audit Letters Are the Real 2026 SaaS Story

As three-year VMware support contracts expire through 2026, Broadcom is enforcing the licensing switch with audit letters, not just price lists, and that changes how buyers should read every legacy license they still hold.

Bhavika J

Amazon's Warehouses Aren't Automating. They're Getting "Advanced Technology."
Retail Tech

Amazon's Warehouses Aren't Automating. They're Getting "Advanced Technology."

A look at how Amazon's internal robotics strategy documents, and the vocabulary chosen to describe them, reveal more about the pace of warehouse automation than the company's public statements do.

Bhavika J

xCures Raises $46M Series B to Structure Fragmented Patient Records for AI Use
HealthTech

xCures Raises $46M Series B to Structure Fragmented Patient Records for AI Use

xCures closed a $46 million Series B to expand its Clinical Clarity Engine, an AI system that converts scattered medical records into structured data for clinical decision support and research.

Bhavika J

What Contract Lifecycle Management Software Actually Does
Procure Tech

What Contract Lifecycle Management Software Actually Does

A guide to what contract lifecycle management software covers, where value erodes in manual contracting, and what to check before buying it.

Bhavika J

EU Pay Transparency Deadline Passes, Only Four Countries Comply
HR Tech

EU Pay Transparency Deadline Passes, Only Four Countries Comply

The EU's pay transparency deadline passed on June 7 with just four of 27 member states compliant, leaving multinational payroll and HR teams operating under a patchwork of national rules with no single go-live date.

Bhavika J

Bhavika J
CX Tech

Verint Survey: A Third of Contact Center Agents Still Plan to Quit, Despite AI

A new Verint survey of 1,000 contact centre agents shows nearly a third plan to quit within six months, and the workflow tasks driving burnout are the same ones AI agent-assist tools are supposed to have already solved.

Bhavika J

The FinOps Playbook for Snowflake and Databricks Costs
Data & Analytics

The FinOps Playbook for Snowflake and Databricks Costs

A look at why consumption-based pricing makes warehouse bills unpredictable, and the specific levers data teams use to keep Snowflake and Databricks spend under control.

Bhavika J

RBI Exempts Small NBFCs as Europe's Crypto Grace Period Expires
FinTech

RBI Exempts Small NBFCs as Europe's Crypto Grace Period Expires

India relaxed registration rules for low-risk lenders as the EU's grace period for unlicensed crypto firms ran out, both changes taking effect on the same day while US regulators race toward their own stablecoin rule deadline.

Bhavika J

Conversation Intelligence, Explained: What AI Hears on Sales Calls
Sales Tech

Conversation Intelligence, Explained: What AI Hears on Sales Calls

A plain look at what conversation intelligence software actually records and scores on sales calls, and what buyers should check before rolling it out to a team.

Bhavika J

Azure Retires Legacy Reserved Instances as Cloud Governance Tightens Everywhere
Cloud & DevOps

Azure Retires Legacy Reserved Instances as Cloud Governance Tightens Everywhere

Microsoft's July 1 cutoff on legacy Azure reservations arrived alongside new AWS image-provenance tooling and a CNCF admission that most platforms weren't built for production AI, three signals that cloud commitment and governance models are being rewritten in the same window.

Bhavika J

Amazon's Ad Consent Deadline Lands as Google Shrinks Its Data Window
MarTech

Amazon's Ad Consent Deadline Lands as Google Shrinks Its Data Window

A look at three ad platform changes landing in late June 2026: Amazon's consent enforcement deadline, Google's cut to 37 months of ad data retention, and Google's rewrite of phone call attribution.

Bhavika J

Texas Parks and Wildlife Vendor Breach Exposes Data on 3 Million
Cybersecurity

Texas Parks and Wildlife Vendor Breach Exposes Data on 3 Million

A breach at a third-party license vendor exposed driver's license and passport numbers for more than three million Texas hunting and fishing license holders.

Bhavika J