Blog
Perspectives from the field
Guest posts from operators, agencies, and thought leaders across B2B tech.
Attribution Windows Are Shrinking as Ad Platforms Retreat From Third-Party Signals
Meta's cut to attribution windows, Google's shutdown of Privacy Sandbox, and Adobe's push into first-party data collaboration all point marketing teams toward the same fix: build measurement on data you own.
Bhavika J
IBM, Together AI and Google Cloud Sign Major AI Infrastructure Deals
Three deals signed in the same week, an IBM-Together AI inference cluster, a five-year Ryanair-Google Cloud partnership and a new Gemini model, show where enterprise AI spending is actually going.
Bhavika J
Autodesk-MaintainX and the End of Per-Seat SaaS Pricing
A look at what the Autodesk-MaintainX deal and ServiceNow's own numbers say about enterprise software's shift away from per-seat pricing, and what buyers need to renegotiate before their next contract cycle.
Bhavika J
Retailers' AI Shopping Numbers Don't Prove What They Claim
A look at what Walmart, Amazon and eBay's mid-2026 disclosures about AI shopping agents actually show, and what they don't.
Bhavika J
Atlantic Health Becomes Third System to Deploy K Health's PatientGPT
Atlantic Health System launched an AI assistant built with K Health on August 11, becoming the third major U.S. health system this year to deploy the tool, called PatientGPT, inside its patient portal.
Bhavika J
Supplier Risk Scoring: What It Actually Measures, and Where It Fails
A look at how supplier risk scoring works inside modern source-to-pay platforms, why EU regulation is pushing procurement teams to adopt it, and what to check before buying one.
Bhavika J
EU AI Act's Disclosure Rule Now Applies to Every Customer Service Bot
A rule that took effect August 2 requires any voice or chat AI talking to EU customers to say so, and it changes what contact centre teams need to check before they buy or deploy.
Bhavika J
Silver Lake's Reported $43B Workday Bid Lands in a Busy HCM Market
A look at Silver Lake's reported bid to take Workday private and the string of HCM acquisitions and product launches it follows this year.
Bhavika J
Databricks' $190 Billion Valuation Puts a Number on Consumption Pricing
Databricks' new $190 billion valuation and $7 billion revenue run rate are the occasion to explain how consumption-based pricing actually works on Databricks and Snowflake, and what to check before signing.
Bhavika J
Banks Are Buying Into Digital Lenders, Not Just Partnering With Them
Bank of America's $1.9 billion stake in Jio Credit and fresh compliance actions in the US and UK show banks moving from loose fintech tie-ups toward direct ownership and tighter oversight.
Bhavika J
AWS and Cloudflare's 2026 Outages Trace to the Same Weak Point
A look at four separate 2026 outages at AWS and Cloudflare that all trace back to the same class of failure: internal cooling, fiber and routing faults, not attacks or traffic spikes.
Bhavika J
Intent Data, Explained: What It Tracks and Where It Breaks Down
A plain-language look at how B2B intent data is actually collected, how the major providers differ, and what SDR and AE teams should check before trusting a signal.
Bhavika J