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Perspectives from the field

Guest posts from operators, agencies, and thought leaders across B2B tech.

GSA Looks to Take OneGov Buying Power Beyond Software
Procure Tech

GSA Looks to Take OneGov Buying Power Beyond Software

GSA's deputy administrator says the agency's OneGov program, which pooled federal software buying to save an estimated $1.18 billion, is now looking at applying the same model to non-software purchases.

Bhavika J

Bhavika J
CX Tech

Zoom Launches Standalone AI Receptionist for Any Phone System

Zoom has released its AI Virtual Agent Receptionist as a standalone product that runs on top of any existing phone system, not just Zoom Phone.

Bhavika J

Deel Moves to Strike Key Witness in Rippling Spy Case
HR Tech

Deel Moves to Strike Key Witness in Rippling Spy Case

Deel has asked a federal judge to exclude testimony from the former Rippling employee accused of spying for the company, the latest turn in a corporate espionage case now under criminal investigation.

Bhavika J

dbt Core v2.0 Ships as Fivetran-dbt Merger and Snowflake Standard Land
Data & Analytics

dbt Core v2.0 Ships as Fivetran-dbt Merger and Snowflake Standard Land

The completed Fivetran-dbt Labs merger and Snowflake's Open Semantic Interchange initiative both moved forward this month, pulling data ingestion, transformation and metadata definitions under fewer, more standardized roofs.

Bhavika J

Swift's Blockchain Ledger Goes Live as India's UPI Duopoly Cracks
FinTech

Swift's Blockchain Ledger Goes Live as India's UPI Duopoly Cracks

A look at four developments reshaping payment and lending infrastructure this quarter, from Swift's new blockchain settlement ledger to a first-ever dip in PhonePe and Google Pay's combined grip on India's UPI market.

Bhavika J

AKS Makes Artifact Streaming Generally Available for Faster Image Pulls
Cloud & DevOps

AKS Makes Artifact Streaming Generally Available for Faster Image Pulls

Microsoft's July 17, 2026 Azure Kubernetes Service release moves Artifact Streaming out of preview, letting clusters pull only the container image layers they need at pod startup.

Bhavika J

Clarify Acquires Seam AI, Its First Deal in the CRM Fight
Sales Tech

Clarify Acquires Seam AI, Its First Deal in the CRM Fight

Seattle-based CRM challenger Clarify has acquired signal-monitoring startup Seam AI and plans to fold its technology into a new product called Clarify Signals.

Bhavika J

Craneware Confirms Data Theft in Cyber Incident Hitting US Hospital Software
Cybersecurity

Craneware Confirms Data Theft in Cyber Incident Hitting US Hospital Software

Edinburgh-based healthcare billing software provider Craneware disclosed a cyber security incident in a London Stock Exchange filing on July 20, confirming that attackers exfiltrated employee data and a subset of customer and partner records from a platform used across roughly 2,000 US hospitals and 10,000 clinics and pharmacies.

Bhavika J

Amazon and Instacart Are Rebuilding How Retail Media Attribution Works
MarTech

Amazon and Instacart Are Rebuilding How Retail Media Attribution Works

Amazon's Omnichannel Metrics now names the specific retailers where ad-exposed shoppers buy, and Instacart's new Data Hub clean room lets brands attach their own data to grocery purchases. Both are new inputs for a marketing team's channel mix, not a replacement for independent lift testing.

Bhavika J

Meta Ends Its Open-Only AI Era With a Paid Developer API
AI Tech

Meta Ends Its Open-Only AI Era With a Paid Developer API

Meta released Muse Spark 1.1 and opened its first paid developer API on July 9, pricing it well below OpenAI and Anthropic and putting the company, long defined by free open-weight models, into the same commercial API business as its rivals.

Bhavika J

Enterprise Software Starts Repricing Around Agentic AI Risk
Enterprise SaaS

Enterprise Software Starts Repricing Around Agentic AI Risk

Gartner's warning about agentic AI displacing SaaS spend, Microsoft's new pricing structure, and a $100 million infrastructure funding round all landed within two weeks in July, and they point at the same shift.

Bhavika J

Blinkit Turned Profitable While Zepto's IPO Valuation Was Cut by a Third
Retail Tech

Blinkit Turned Profitable While Zepto's IPO Valuation Was Cut by a Third

Blinkit posted its first profitable quarter in Q4 FY26 while Zepto's pre-IPO valuation was cut by roughly a third, a split that shows India's overbuilt quick commerce market now rewarding operating discipline over raw store expansion.

Bhavika J