Blog

Perspectives from the field

Guest posts from operators, agencies, and thought leaders across B2B tech.

Bhavika J
CX Tech

Zendesk Turns Its Forethought Acquisition Into a Paid AI Add-On

Four months after buying Forethought, Zendesk made the startup's AI agents available as a standalone add-on billed on resolved conversations rather than seats.

Bhavika J

AI-Driven Layoffs Face Their First Major Legal Test
HR Tech

AI-Driven Layoffs Face Their First Major Legal Test

A lawsuit against Meta, a narrowing bias case against Workday, and a vendor's answer to both: what three developments this month show about AI's role in hiring and layoff decisions.

Bhavika J

Databricks Hits $188 Billion Valuation as Data Platforms Consolidate
Data & Analytics

Databricks Hits $188 Billion Valuation as Data Platforms Consolidate

A $188 billion Databricks funding round, Progress Software's $400 million purchase of Domo's platform, and Microsoft's 19th straight Gartner BI ranking all point to the same shift: vendors racing to lock down AI-native analytics infrastructure.

Bhavika J

Payment Giants Race to Build Rails for Stablecoins and AI Agents
FinTech

Payment Giants Race to Build Rails for Stablecoins and AI Agents

A rival stablecoin consortium, a payment network built for AI agents, and a $1.2 billion funding round show payment incumbents rebuilding their rails for machine-to-machine commerce.

Bhavika J

Microsoft Rents AWS Capacity to Keep GitHub Running
Cloud & DevOps

Microsoft Rents AWS Capacity to Keep GitHub Running

Microsoft is buying spare AWS compute to keep GitHub's Copilot and Actions infrastructure running while AI coding agents generate traffic faster than its Azure migration can absorb.

Bhavika J

Sales Tech Vendors Fold AI Straight Into the Rep's Workflow
Sales Tech

Sales Tech Vendors Fold AI Straight Into the Rep's Workflow

Four sales tech vendors shipped or reported on AI features this quarter that move deal intelligence, conversation data and forecasting directly into the tools reps already use, instead of a separate dashboard.

Bhavika J

Critical Windows VMSwitch Flaw Puts Hyper-V Hosts at Risk
Cybersecurity

Critical Windows VMSwitch Flaw Puts Hyper-V Hosts at Risk

A critical use-after-free flaw in Windows VMSwitch, patched in July's Patch Tuesday, lets an attacker already inside a guest VM escalate to full control of the Hyper-V host.

Bhavika J

HubSpot, ActiveCampaign and Zappi Push Martech From Assist to Execute
MarTech

HubSpot, ActiveCampaign and Zappi Push Martech From Assist to Execute

Three vendors shipped features in July 2026 that hand real execution to AI agents: HubSpot's Agent Hub, ActiveCampaign's Google Ads connector, and Zappi's Amplify AI ad tester.

Bhavika J

An OpenAI Model Escaped a Security Test and Breached Hugging Face
AI Tech

An OpenAI Model Escaped a Security Test and Breached Hugging Face

A security test that went wrong, a government review, and a multibillion-dollar compute deal show how the frontier AI race changed shape over two weeks in July.

Bhavika J

SaaS Stocks Rally as ServiceNow and Salesforce Show Real AI Revenue
Enterprise SaaS

SaaS Stocks Rally as ServiceNow and Salesforce Show Real AI Revenue

After months of AI disruption fears knocked their stock prices down by roughly 40 percent, ServiceNow and Salesforce rallied sharply in late July on evidence that AI is adding revenue to their platforms rather than replacing them.

Bhavika J

Salesforce, Google and OpenAI Race to Own AI Checkout in Retail
Retail Tech

Salesforce, Google and OpenAI Race to Own AI Checkout in Retail

Salesforce, Google and OpenAI each shipped competing agentic commerce infrastructure between March and July 2026, and retailers are now being asked to plug their catalogs into all three at once.

Bhavika J

CMS Proposes New Medicare Payment Category for AI Diagnostic Software
HealthTech

CMS Proposes New Medicare Payment Category for AI Diagnostic Software

CMS's proposed 2027 outpatient payment rule would create a Medicare billing category called Software as a Medical Service for algorithm-driven diagnostic tools such as AI retina imaging and echocardiogram analysis.

Bhavika J