Blog
Perspectives from the field
Guest posts from operators, agencies, and thought leaders across B2B tech.
Data Observability Pricing, Explained: Credits, Quotes and Per-Table Rates
A look at how data observability vendors actually price their platforms, from Monte Carlo's published credit tiers to Metaplane's flat per-table rate, and what buyers should check before signing.
Bhavika J
CRM Data Enrichment, Explained
A plain look at how CRM data enrichment tools fill in missing contact and account fields, and why SDR and AE teams end up working from bad records without noticing.
Bhavika J
AWS's US-EAST-1 Outage Traces to a Data Center That Got Too Hot
A cooling failure in a single Northern Virginia data center hall knocked AWS's US-EAST-1 region offline for up to 28 hours in early May, and the industry data on rack density suggests it will happen again.
Bhavika J
Google's RTB Settlement, a Pixel Ruling and GM's Fine Reset the Rules
A court-approved Google ad-auction settlement, a federal appeals ruling on tracking pixels, and a record California privacy fine all landed within about five weeks of each other, and each one changes what marketing teams are allowed to collect or buy.
Bhavika J
CISA Adds Langflow, Trend Micro Apex One Flaws to KEV List
CISA added two actively exploited vulnerabilities, an account-takeover chain in the Langflow AI platform and a directory traversal flaw in Trend Micro Apex One, to its Known Exploited Vulnerabilities catalog on May 21, 2026, with a June 4 remediation deadline for federal agencies.
Bhavika J
Verint's Private Equity Bet Turns the CX Buyer Into the Integration Risk
Nine months after Thoma Bravo took Verint private and merged it with Calabrio, the "no forced migrations" promise is colliding with a product line that analysts say cannot stay duplicated forever, and CX buyers are the ones absorbing the uncertainty.
Bhavika J
Google Ships Gemini 3.5 as OpenAI and Anthropic Bet on Deployment
A look at Google's Gemini 3.5 launch at I/O 2026 alongside the enterprise deployment joint ventures OpenAI and Anthropic each struck weeks earlier.
Bhavika J
One Retail Earnings Week, Two Different Supply Chain Bets
Walmart and Target's May earnings, reported two days apart, show retail tech spending splitting into two different postures depending on how far each chain already sits along the automation curve.
Bhavika J
Twin Health Launches GLP-1 Stewardship Model to Cut Long-Term Drug Use
Twin Health introduced a GLP-1 Stewardship Model on May 21, 2026 that ties its pricing to weight-loss and medication-reduction outcomes rather than prescription volume, aiming to give employers a way to manage rising GLP-1 costs.
Bhavika J
What Total Cost of Ownership Actually Means in Procurement
A look at why the sticker price on a supplier quote is rarely the number that decides a good purchase, and how total cost of ownership analysis fills the gap.
Bhavika J
Karnataka's Gig Worker Law Now Requires Due Process Before Deactivation
Karnataka has ordered ride-hailing and delivery platforms to set up internal dispute committees and give gig workers 14 days' notice before deactivating their accounts, the latest rule to take effect under India's first state-level gig worker welfare law.
Bhavika J
What Contact Centre Deflection Rate Actually Measures
A look at how deflection rate is calculated, why a high number can coexist with an unsolved problem, and which follow-on metric exposes the difference.
Bhavika J