Blog

Perspectives from the field

Guest posts from operators, agencies, and thought leaders across B2B tech.

Why Contact Centre AI Metrics Look Best in the First 30 Days
CX Tech

Why Contact Centre AI Metrics Look Best in the First 30 Days

A look at why customer-service automation numbers announced at launch rarely match what a deployment shows a year or two later, using Klarna's publicly documented reversal as the clearest case on record.

Bhavika J

Databricks Stops Giving Away Its AI Chat Interface to Data
Data & Analytics

Databricks Stops Giving Away Its AI Chat Interface to Data

Databricks began charging for Genie, its natural language query tool, once users pass a modest monthly free allowance, turning a widely used AI/BI feature into a new line item on the DBU bill.

Bhavika J

Klarna Bids for a Bank Charter as India Redraws Its NBFC Map
FinTech

Klarna Bids for a Bank Charter as India Redraws Its NBFC Map

Klarna filed for a US industrial bank charter to fund its own loans as the ILC fight over fintech banking reignites, while the RBI's new NBFC categories quietly narrowed which non-bank lenders it will directly supervise starting July 1.

Bhavika J

How Lead Routing Rules Actually Decide Who Gets a Prospect
Sales Tech

How Lead Routing Rules Actually Decide Who Gets a Prospect

A look at how CRM lead routing rules (round robin, weighted, and account-based) actually assign prospects to reps, and where the logic most often breaks down.

Bhavika J

Kubernetes Runs AI in Production. Platform Teams Are Still Catching Up.
Cloud & DevOps

Kubernetes Runs AI in Production. Platform Teams Are Still Catching Up.

CNCF's own 2026 survey data shows Kubernetes has become the default place organizations run AI workloads, and that the tooling around it is maturing fast, but platform engineering teams still are not staffed to operate any of it reliably.

Bhavika J

Nissan Confirms Employee Data Theft Tied to Oracle PeopleSoft Zero-Day
Cybersecurity

Nissan Confirms Employee Data Theft Tied to Oracle PeopleSoft Zero-Day

Nissan says employee Social Security numbers, banking details and tax records were stolen after attackers exploited an unauthenticated Oracle PeopleSoft zero-day, part of a broader campaign Mandiant links to a cluster overlapping with ShinyHunters.

Bhavika J

Connecticut, Arkansas and Utah Privacy Laws Land on July 1
MarTech

Connecticut, Arkansas and Utah Privacy Laws Land on July 1

Three state privacy laws took effect July 1, 2026: Connecticut lowered its applicability threshold, Arkansas banned targeted ads to minors, and Utah added a right to correct personal data. Here is what each one changes for marketing teams running CDPs and ad platforms.

Bhavika J

AI Investors Are Funding the Infrastructure Nobody Sees
AI Tech

AI Investors Are Funding the Infrastructure Nobody Sees

Three funding rounds closed within a three-day window in late June and early July 2026 for AI infrastructure companies working on compute access, chip architecture licensing, and data center cooling monitoring, showing where investor capital is flowing beyond flagship model releases.

Bhavika J

Broadcom's VMware Audit Letters Are the Real 2026 SaaS Story
Enterprise SaaS

Broadcom's VMware Audit Letters Are the Real 2026 SaaS Story

As three-year VMware support contracts expire through 2026, Broadcom is enforcing the licensing switch with audit letters, not just price lists, and that changes how buyers should read every legacy license they still hold.

Bhavika J

Amazon's Warehouses Aren't Automating. They're Getting "Advanced Technology."
Retail Tech

Amazon's Warehouses Aren't Automating. They're Getting "Advanced Technology."

A look at how Amazon's internal robotics strategy documents, and the vocabulary chosen to describe them, reveal more about the pace of warehouse automation than the company's public statements do.

Bhavika J

xCures Raises $46M Series B to Structure Fragmented Patient Records for AI Use
HealthTech

xCures Raises $46M Series B to Structure Fragmented Patient Records for AI Use

xCures closed a $46 million Series B to expand its Clinical Clarity Engine, an AI system that converts scattered medical records into structured data for clinical decision support and research.

Bhavika J

What Contract Lifecycle Management Software Actually Does
Procure Tech

What Contract Lifecycle Management Software Actually Does

A guide to what contract lifecycle management software covers, where value erodes in manual contracting, and what to check before buying it.

Bhavika J