Blog
Perspectives from the field
Guest posts from operators, agencies, and thought leaders across B2B tech.
Publicis's $2.2 Billion LiveRamp Deal Puts Rival Agencies' Data Under One Roof
Publicis Groupe's all-cash acquisition of LiveRamp hands one holding company control of the identity infrastructure that competing agencies and CDPs depend on, and rivals are already pushing back.
Bhavika J
Microsoft Defender Hit by Two Actively Exploited Zero-Days
Microsoft disclosed and patched two Defender vulnerabilities already under active exploitation, a privilege-escalation flaw and a denial-of-service bug, prompting CISA to set a federal patch deadline of June 3, 2026.
Bhavika J
Publicis's $2.2 Billion LiveRamp Buy Ends Ad Tech's Neutral Layer
Publicis Groupe's $2.2 billion agreement to acquire LiveRamp turns a vendor that agencies trusted precisely because it was independent into a subsidiary of one of their direct competitors, and buyers are already rewriting their exit plans.
Bhavika J
OpenAI, Anthropic and Meta Race to Solve AI's Deployment Gap
In a two-week span, OpenAI, Anthropic, Meta and Dell each moved to put engineers directly inside enterprise customers, betting that the barrier to AI adoption is no longer the model but the installation.
Bhavika J
Amazon's 30-Minute Delivery Push Is an Infrastructure Bet, Not a Speed One
A weekend look at Amazon's expansion of 30-minute delivery to dozens of U.S. cities this week, and what its dark-store model says about where quick commerce is actually headed.
Bhavika J
Purchase Order Automation: What It Actually Speeds Up, and What Still Needs a Human
A look at which steps in the purchase order process software can actually remove, and which ones still require a person to make a judgment call.
Bhavika J
Forus Raises $160M at $1B Valuation to Automate Prescription Access
Forus, an AI platform that automates prior authorization and prescription fulfillment for doctors, raised more than $160 million in a round that values the company at $1 billion.
Bhavika J
Slovakia Finalizes Pay Transparency Law as Most of the EU Stalls
Slovakia has finished transposing the EU Pay Transparency Directive into national law while most other member states remain behind schedule ahead of the June 7 deadline.
Bhavika J
Word Error Rate: The Number Behind Every Voice AI Accuracy Claim
An explainer on word error rate, the metric that determines whether a contact centre's voice AI actually understands callers, and why the number a vendor shows in a demo rarely matches what happens on a real phone line.
Bhavika J
India Opens Its Remittance Rails as a Record Foreign Stake Lands in an Indian Bank
The RBI loosened rules on bank-fintech remittance tie-ups and cleared Emirates NBD's roughly $3 billion stake in RBL Bank in the same week that global investors backed issuer-processor Paymentology with $175 million, pointing to two different bets on where payments infrastructure value sits.
Bhavika J
Open Semantic Interchange, Explained: One Metric Definition for BI and AI
A plain look at Open Semantic Interchange, the vendor-backed effort to make "revenue" mean the same thing across every BI tool and AI model touching a company's data.
Bhavika J
Account Scoring, Explained: How CRMs Decide Which Companies Are Worth Chasing
A practical look at how account scoring works inside modern CRMs, why it differs from scoring an individual lead, and where the models break down for SDR and AE teams.
Bhavika J